If you’re a small business and don’t have any marketing materials other than a sticker, consider adding a rack card to your order. A rack card is an alternative to traditional flyers. They can be printed with your logo, name, and phone number and slip right into racks placed at popular events. 

At 4 x 9 inches, our brown kraft rack cards are slightly bigger than a standard postcard but smaller than a typical flyer. This means that it will fit well in racks and displays but still be large enough to get your phone number across. 

Our kraft rack cards are made from 18pt uncoated, 100% recycled kraft paper. Brown kraft paper is sourced here in the USA and has a textured look and feel.

Your phone number will be easy to read, but what’s even better is that they give your small business an eco-friendly aesthetics and yet classic, professional touch.

Printing rack cards for businesses who want to save money on their marketing budget is a great way to get your name out there without spending a lot of money. They’re cheap enough that you can buy several hundred of them at once and hand them out in your local area.

Your website QR code can be printed on these rack cards, so it will be easy for people to learn more about what you offer.

Even better, we make it easy to order kraft paper rack cards. You can upload your own logo design or design a brand new one from scratch using our online tools. If you want help designing your rack card, we also offer professional custom design services at an affordable price.

Order yours today!


1- What material is Brown Kraft made of and is it recycled?

Brown Kraft paper is light brown with natural fibers and subtle visible flecks lending it a natural, organic look and feel. The uncoated smooth finish provides excellent print quality, while the colored stock adds warmth and a rustic appeal to images.

Optional white ink can be applied in specific areas or all over giving you the flexibility to add contrast and brighten images. Brown Kraft is 100% recycled with a minimum of 30% post-consumer waste content.

Please be aware that recycled and colored stocks may have slight color variations due to the materials used to manufacture the paper. The flecks in the paper will also vary from sheet to sheet and press run to press run.

kraft paper

2 -  How do I set-up artwork for Brown Kraft cards with white ink?

Brown Kraft has the option to add white ink as an overprint. The white will be a base for the CMYK providing a bright white surface that will allow for vibrant, crisp color. Areas without white ink will appear darker due to the color of the stock.

Similar to Spot UV masks, White Mask files are separate from your artwork files. Black in the White Mask file indicates where white ink will be printed.

Make sure to create your mask file the same size as your artwork file. This will prevent alignment issues during printing.

Note: White Masks must be made in vector format and be saved as EPS or PDF. Please be aware that anything less than 100%K will be transparent and allow the brown stock to show through.

Use vector paths/shapes to create black color areas that will indicate where the white ink base will go. The rest of the areas will show the Brown Kraft stock.

Remember the following when creating a white mask for your white ink base:

  • White ink base will be printed behind any color that’s in your Artwork Layer.
  • Areas with color but without a White Mask will be printed with color directly on the material.
  • Areas with color and a White Mask will be printed as opaque or solid color.
  • Areas with a White Mask and no color will be printed as white.

kraft cardstock

kraft paper printing

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