Reaching new audiences, meeting new people, gaining exposure, networking with other companies, promoting your brand, selling! The way you present yourself at your booth or exhibit on trade shows and business conventions plays a big part in achieving all that.
Getting the most out of your trade show experience is really about putting in the right amount of time and investment into getting display materials that will grab people's attention. Attendees at industry conferences are busy. They only have a few minutes to learn about your product or service in order to consider it further, which is why it's important to make your display stand out. With all the different trade shows promotional materials available, you can create a striking and memorable display that grabs people's attention without being overbearing.
As an exhibitor, especially if you're new to the game, getting your company noticed at tradeshows is probably a top priority. Especially in a noisy, chaotic room full of booths, how do you stand out? How can you maximize your exposure by having a classy, creative, attractive display? Make sure you have the essentials for your trade show display. Trade show displays are an effective avenue for making sure people take notice; and once they do, the material that you have on hand should showcase all the information they need about the products and/or services your company offers. Consider brochures, catalogs, flyers, presentation folders, and rack cards, in addition to the postcards that are a must-have for your prospects and industry colleagues.
Do not forget to place a table with some swags - buttons, pens, t-shirts, custom printed mugs, as a way to connect directly with users and potential buyers of your products and services.
To avoid the stress of trade show preparation, make sure to reach out for a custom quote in case needed. 215 Prints offers a lot more options than just the banner stands. Choose among high-quality, durable retractable banner stands, trade show vinyl banners, vinyl floor graphics, large format posters, acrylic boards, custom stretch table throws, and everything you need to make your booth stand out, and also an amazing design service if your strategy is still in the works. All our marketing essentials are fully customizable!
It's important to remember that while trade shows are about bringing in people, it's up to you to convert them into leads, customers, sales, and profits. So do everything in your power to give yourself this competitive advantage!